Beach hotel

IAA Africa Leadership Conference Returns to Accra for 5th Edition

The 5th edition of the International Advertising Association (IAA) Africa Rising Leadership Conference is scheduled for October 4-5, 2022 at the Labadi Beach Hotel in Accra.

The Africa Rising 5, which is the first to be held in person after the Covid-19 pandemic in 2020, is themed “Brands for Purpose, Brands for People”.

Vice President/Regional Director, IAA Africa, Norkor Duah, spoke about the uniqueness and importance of this year’s IAA Africa Rising Leadership conference.

She said, “Africa as a continent, although hit by the global pandemic, has not seen as much loss of life and spread of virus as believed. The economic front, as in all parts of the world, has been affected and most companies have moved towards new strategies and ways of reaching their consumers as well as doing business.

“The start of this pandemic has also opened the eyes of consumers who believe in brands that focus on them and their communities. This year’s theme will highlight brands that have not only succeeded in the areas of growth, but also in their ability to make a difference in their communities and will unpack a wide range of topics ranging from social progress and business growth to digital transformation, diversity and inclusion. , opportunities for young professionals, leadership and what brands are doing to stay relevant, as well as exploring ideas for local strategies that will serve as a key enabler for the continent’s renaissance.

The IAA Africa Rising Leadership Conference offers brands the opportunity to present themselves as strong partners in propelling economies and communities on the continent.

The two-day event with partners (Google, CNN, Brand Finance, MTN and Women In Marketing) will highlight the many successes of brands in Africa and feature some of the most experienced speakers and panelists from Africa and the world, who will share their knowledge and experiences. The Conference will also welcome the leadership of the IAA at a gala dinner where the current President and Global President (Ghanaian) in the person of Mr. Joel Nettey will hand over to the new leadership of the IAA for the year 2022-2024.